APT Economic Impact

APT Economic Impact

APT Brings Thousands of People to the Spring Green area

  • Attendance in 2025 was 98,900 and is on track to be similar in 2026.
  • Over 30,000 tickets were sold to audience members outside a 50-mile radius of APT. 
  • APT’s education programming reaches more than 10,000 students annually from across the state and region. 

APT Strengthens the Economy in Southwest Wisconsin 

  • According to an economic impact study by the UW-Whitewater Fiscal and Economic Research Center, APT supports $45.9M in economic impact and 340 FTE positions. 
    • Includes Operations Impact of $18.1M -- $9.1M in direct impact and $9M in indirect/induced impact. 
    • Includes Visitor Impact of $16M in Direct Impact and $11.8M in Indirect/Induced impact. 
  • 32% of APT visitors stay overnight at least one night in the area.